More Than A Career, A Life That Feels Good.

Career Alignment Coaching in Salt Lake City, Utah, and Globally.

Lead Your Next Chapter or Leadership Role with Confidence, Ease, and Purpose

Hi! I’m Bernadette

I help thoughtful, driven people successfully navigate career growth

  • Leadership that feels like you, not what other people are doing

  • A less hustle-driven, less overwhelming, and more financially viable entrepreneurial path.

  • Transition into a career that aligns with your values and who you are becoming.

“I unwrapped how I have self-sabotaged for years, across both personal and professional spaces. I unwrapped a leadership style that is aligned with my true self; no BS, intentional, rooted in my values. She gave me the tools AND THE SKILLS TO USE THEM. (louder for those in the back)
Working with Bern is the gift of empowerment.”

‍ ‍

‍ ‍-Sarah Hyde/Burton USA

If you’ve been feeling it in your gut that something needs to change, but you don’t know how to get there, or you’ve tried, and you still find yourself in the same place, I can help.

My clients come from many industries, including outdoor and creative fields, coaching, tech, wellness, education, non-profit, and professional roles where you desire to lead from your values.

My coaching goes beyond résumé building, job searching, and implementing strategies (though those will improve along the way).

It’s focused on creating sustainable, transformational change and growth.

  • Getting clear on what you really want

  • Reframing the thoughts & beliefs that hold you back

  • Slowing down so you not only understand what you need, but feel it in your gut

  • Take intentional steps every day towards what you want and in ways that align with your values, your vision, and who you are becoming

You’re not only looking for a new job or easy answers to why you are where you are; you’re thinking:

I’m ready to re-imagine, re-align, possible uncover blind spots, and focus on sustainable transformation (inside and out). One that truly fits and feels successful for this chapter of my life.

Experience a shift. book a free discovery Session

A Short Reflection To Help You Take Your Next Grounded Step Forward.

Download the worksheet below to help you quiet the overthinking and take one grounded step forward today with more self-trust and clarity.

Start with the intro video, then download the guide 🌱

Curious about my coaching? Let's meet!

Client Testimonials

  • Before I worked with Bernadette, I was feeling lost and unmotivated in my role and couldn't find focus or the discipline to push myself in my career growth. I've been able to align my values with my work to feel more fulfilled and excited to tackle the work day and solve bigger, harder problems. She's helped me build up my confidence and break down distorted thoughts so that I can see things more clearly and positively. I now have tools that I can use daily to help me make the impact that I want to make!

    Melissa, Misfits Market, Marketing/Senior Level

  • While working with Bern, I landed a new job that meets my financial needs better and is more values-aligned. I also launched a small business, and instead of getting hung up in procastination and perfectionism, I have been taking small but consistent steps in building that business, and feeling good about it!

    Misha Fuller / Outdoor Education & Creative Small Business owner / Moab, Utah

  • Before working with Bern, I felt really lost career-wise and unsure of my direction. I was applying to tons of jobs and hardly hearing back, which made me lose confidence in myself and my path. Through our talks and 1:1 sessions, Bern gave me new approaches and tools to use in my job search, and encouraged me to reach out and connect with people in the industry I wanted to be a part of to learn how they got started. She also helped me reflect on my values and what truly matters to me in a role. Her thoughtful questions and guidance helped me look inward and rebuild my confidence. Not long after, things started to align — I was offered three jobs, including one in my field as a graphic designer! I ultimately chose the design job as a stepping stone for experience toward my goal of working in the outdoor and snow sports industry. I truly don’t think this opportunity would have found me without Bern’s guidance, perspective, and encouragement.”

    — Skye Civitella, Designer, SLC, Utah

  • I truly cannot rave enough about Bern. She felt like a gift from above when I was deep in the downward spiral of job searching and figuring out my life, and I am so grateful for her thoughtfulness, insight, and genuine care throughout my journey. She has an incredible way of making you feel comfortable and at ease - within five minutes, you feel like you’re talking to an old friend. If you’re looking for clarity, confidence, and concrete tools - no matter what stage of life or career you’re in - I promise you will not regret working with Bern!

    Nicki Simon, Non-profit leader, Lander, WY

  • I worked with Bern for about a year and a half during a particularly challenging period in my life. I felt stuck professionally and found myself repeating the same unsuccessful patterns in dating. Through our work together, I reconnected with what was most important to me and became more intentional in my decisions. That clarity helped me make a job change that has rejuvenating and become more comfortable showing up authentically in dating. Bern helped me do more than navigate a difficult time. We developed a new mindset and tools that allow me to better handle future challenges with confidence and intention. I'm thankful for her thoughtful, genuine approach and for our work together.

    John S. | Parks and Rec Director | MN

  • Before working with Bern, I was feeling scattered and overwhelmed unsure how to prioritize the many different parts of my life and career. Through our sessions, I was able to reconnect with my values and gain real clarity on what matters most. One major shift was realizing that my procrastination was often a sign of misalignment, not laziness, and that insight alone helped me move forward with more ease and confidence. As a result, I now feel more grounded, motivated, and excited about my path than I’ve ever been. The impact has been huge, not just in my career decisions, but in how I show up in all areas of my life.

    -Andrew S. | Filmmaker, Vancouver, BC

  • When I first started working with Bern, I was struggling to understand what I truly wanted in both my career and personal life, often feeling stuck and unsure of how to move forward with confidence. Through our coaching, I’ve gained clarity around my values and learned how to make more intentional choices that align with who I really am. For example, our conversations helped me rethink how I approach my work and relationships, not as separate areas, but as interconnected parts of a more authentic life. This shift has helped me make decisions with more confidence and purpose. As a result, I feel more at peace with myself and more grounded in how I show up every day. The biggest transformation has been learning to trust myself, and that self-trust has given me the courage to face challenges with intention, rather than fear. Bern’s curiosity, guidance, and encouragement have been central to this growth, and I’m incredibly grateful for the journey we’ve shared.

    John, Recreation Manager, Minnesota

  • Q & A Tesimonial: Has anything surprised you about this process or yourself as a result of working with me? Misha: "I don't think I was expecting such a whole-life, whole-self adjustment. I honestly don't think I would have hired a "life coach" but because I was focused on this specific area - my career - all the other aspects of life had no choice but to also be inspected and adjusted. The outcome is not only feeling more stable in my career and small business, but overall in life feeling better, grounded, aligned."

    Misha Fuller / Outdoor Education & Creative Small Business owner / Moab, Utah

  • What a gift you are, and our work has been. Amongst the chaos, I know who I am and where I stand. I am trusting myself more than ever, and it's going better than I could have imagined. I unwrapped how I have self-sabotaged for years; across both personal and professional spaces. I unwrapped a leadership style that is aligned with my true self; no bs, intentional, rooted in my values. She gave me the tools and the skills to use them; AND THE SKILLS TO USE THEM. (louder for those in the back) Working WITH Bern is the gift of empowerment.

    Sarah, Manager, Burton Snowboards

  • With Bern as my guide, I have realized how my severe self-criticism has negatively impacted many aspects of my life. How perfectionism shows up in the strangest ways.... And how these things have slowly eroded my confidence and limited my progress. Self-compassion is a critical skill set for continued growth, both personal and professional. I am equipped now with many of the foundational skills.

    Sarah, Corporate Manager, Major Outdoor Brand/US

  • Through our coaching, I’ve gained a deeper understanding of how to navigate challenges in my professional life and personal relationships. Bern helped me rediscover my values and become more intentional in my choices, which has made a huge difference. The biggest shift for me has been learning to trust myself and follow my values—this new perspective has given me more confidence and courage throughout work and life's challenges

    John, Recreation Director, Minnesota

  • Bern helped me accept myself - and all the versions of me who came before. I came to see myself as others do and accept the rad woman that I am! Learning to be present in each moment has brought a new kind of balance to my life that has empowered success, both personally and professionally. I am challenging myself in critical new ways, some of which are silent - and the most rewarding. I see the behaviors and mindsets that have held me back in the past and now have powerful tools to empower quiet change.

    Sarah, Burton Snowboards/Vermont

  • One of the most unexpected—and most impactful—parts of working with Bern has been the shift in my mindset around what’s possible in my business. I didn’t realize how much I was stuck in “there’s only one way” thinking, especially when it came to achieving success, what success even meant, and what long-term paths could get me there. Bern helped me see that those rigid beliefs were a big part of what was keeping me stuck. She gently challenged those patterns and guided me toward alternative approaches that felt more authentic and attainable, even if they looked very different from what I originally imagined. Sometimes the biggest breakthroughs came not from changing what I was doing, but from changing how I was thinking—and Bern was instrumental in helping me get there.

    Becky/Outdoor Wilderness Educator & Business Owner

  • Life giving. You inspire me to be the best version of myself and remind me that i can make changes and that i don’t have to feel so stuck 🤍

    -Amber/Yoga Instructor/SLC Utah

  • Bern's compassionate and engaging approach made me feel comfortable to open up and share vulnerably after just a few sessions. She is kind, and curious, and has a gift for engaging deeply and holding space for others. Working with her helped me recognize my needs, prioritize time and energy more effectively, and bring more balance to my relationships. I wholeheartedly recommend working with Bern for anyone who is looking for guidance in navigating life and exploring what's most important to you.

    -Bekah, Sierra Club Environmentalist, Utah

  • Working with Bern has been genuinely transformative. Her coaching isn’t about pushing or pressuring — it’s about helping you reconnect to your core values in a really honest, grounded way. She creates a space where growth feels natural instead of forced, and where even big, intimidating goals start to feel simple and achievable. One of the most powerful things she taught me is that meaningful change doesn’t have to come from hustle or intensity; it can come from aligning with who you really are and taking small, authentic steps forward. It’s a subtle shift, but it’s completely changed the way I move through life and work. I’m more in flow, more confident, and way more excited about the future because of our sessions."

    Andrew, Filmmaker, BC Canada

  • Working with Bern has been transformative, helping me understand myself and embrace the fact that it's okay to struggle as part of being human. I've realized I struggle with indecisiveness, especially in making bigger life decisions. Working with Bern has helped me recognize the importance of pausing and asking questions before deciding, which has boosted my confidence in decision-making.

    Meggie, Nursing School Student/Seattle WA

  • Before I started coaching sessions with Bern, I was pretty disorganized and lost when it came to marketing for my business. During our sessions, she helped me find a clear path forward and helped me prioritize the tasks that would make the biggest impact. She also helped by holding me accountable to following through with the tasks that were the least fun for me, and offered feedback whenever I needed help. This gave me a clear direction, so it's much easier for me to continue the work we started and I'm much more motivated overall!

    Becky, Wilderness Medicine Business Owner/SLC, Utah

  • Bern is consistent, encouraging, funny and gentle. She has made me see my own beliefs and assumptions from different perspectives. She has shared some of her own experiences which relate to mine in a way which I found empathetic and compassionate.

    Alex/UK Website Designer

  • I connected with Bernadette at a tough time in life where I felt stuck and defeated. I've been to therapy on and off for years. Although I learned a lot during that process, something never fully clicked. Bern made me feel comfortable opening up helped me work through internal conflicts in a different way. She’s warm and inviting, and was truly present during our conversations. I left our conversations feeling hopeful and often inspired me to journal ideas and thoughts we had during our sessions.

    — Kari S. Global Retail Marketing Manager/Major Outdoor Brand

  • I was struggling to feel seen and heard by my previous therapist, and while life coaching isn’t a replacement for therapy, i do finally feel seen and heard by her as a guide. She helps guide me towards action oriented solutions that have been transforming the way i navigate hard feelings and relationships. What a blessing to be working with her 🤍

    -Amber B/SLC/Yoga Instructor

  • Bern helped me structure the chaos in my brain into a list of things I could actually measure and work on one by one—Suggesting different language to use to describe situations has been helpful. Being able to anticipate that it's possible to fall back into old habits and coming up with a plan for what to do when I feel the desire to do that is super cool to get ahead of. Even if it doesn't happen, it takes the worrying out of that as a possibility.

    Alex Nichols/UK

  • Bern is Attuned, curious, encouraging, unbiased, fun and uplifting. I feel encouraged by Bern to explore positive experiences and feelings that goes beyond the common problem solving mentality in some forms of coaching. She has coached me through ending one major project (spanning many years) and beginning another major project. She has skilfully led me to stay in-touch with my intuition through this significant restructuring of my life, and helped me recognise and enjoy my accomplishments along the way. What I didn't expect from being coached is the *emotional* clarity I have got from working with Bern. She has shown me how my past, present and future are connected and, as a result, I’m feeling fantastic and optimistic, as well as achieving awesome milestones in my creative work, relationships and life in general.

    -Alex/ Coach and Entrepreneur/ UK

  • Bern's approachable and kind. This make it so easy to drop my defences and get messy. She never shys away from challenging me, but also knows when to provide space. Her open heart enables mine!

    Sarah, Outdoor Brand Customer Service Manager, Vermont

  • The major challenge I’ve navigated whilst working with Bern is restructuring my daily and weekly schedule rhythms. She helped me focus on how I want to live, how much is realistic to achieve in a day, and how to recognise my achievements and *enjoy* them, which I’ve historically not done. I now feel like I’ve got a great balance of the various projects and commitments in my life, and Bern has played a guiding role in that, so I’m very grateful to her

    -Alex, UK

The Bravely Rooted Client Journey

  • The Call

    It’s Time for Change

    This is the spark. You know something needs to change in your career and life, but you’re not exactly sure how to make it stick.

    Maybe you want to:

    • Show up differently as a leader

    • Make a career change or pivot

    • Stop grinding and hustling in your business

    You’re tired of overthinking and trying to figure it all out on your own. You want work that feels more like you, without all the shoulds, need-tos, and have-tos.

    When your work feels more like you, life outside of work can feel better too.

    Whether you work for yourself, work for someone else, or are navigating a transition, we’ll uncover what you truly want and start creating a path toward it.

  • Self-discovery

    Understand Where You Are

    Before figuring out what to do next, we create space to understand what’s really happening beneath the surface.

    You may think you have a career problem, but sometimes the deeper issue is feeling disconnected from yourself. You’ve been making decisions based on expectations, fear, outside opinions, or an old version of who you were.

    Together, we explore:

    • What feels out of alignment

    • The beliefs, patterns, or fears influencing your choices

    • What your past experiences have taught you

    • The values, strengths, and needs that matter to you now

    Through reflection, meaningful conversation, journaling, awareness practices, and practical tools, you’ll reconnect with yourself and gain a clearer understanding of where you are and what you need next.

    The shift: From feeling lost and disconnected → to feeling aware and grounded.

  • Build Self-Trust Through Action

    Clarity is important, but it’s only the beginning.

    We’ll strengthen your ability to make decisions with more confidence and less second-guessing. Through reflection, mindset work, body awareness, and practical tools, you’ll begin trusting yourself more than fear, perfectionism, or other people’s expectations.

    Each session ends with a meaningful, values-aligned action, even if it’s one small step. Those small actions build momentum and give you real evidence that you can move forward, even when you’re not completely sure or ready.

    We’ll work with what’s actually happening in your life, using real-life moments as opportunities to reflect, practice, and build self-trust.

    This is where insight becomes lived change.

    The shift:
    From waiting to feel ready → To moving forward even when I’m nervous.

    From overthinking every decision → To trusting myself in the moment.

    From starting and stopping → To finding a steady, sustainable rhythm.

    Between sessions, our ongoing connection gives you space for support, integration, and reflection as real life unfolds.

  • Reflect, Refine & Keep Growing

    Growth isn’t a straight line, and it looks different for everyone. As you move forward, we’ll continually reflect on what’s working, what’s not, and what you’re learning.

    Together, we’ll adjust your approach, build supportive rhythms, and develop practices that help you keep moving forward long after our work together ends.

    The transformation:

    From seeking validation outside yourself → To trusting your own inner guidance, with more self-trust and joy.

    From indecision about your career, value, or business → To making intentional decisions and moving forward.

    From ideas and insights → To putting them into action, using your voice, and creating the career or business that feels like yours.

If you don't want to be in the same place next year, let's meet!

Work With Me.

Below, you will find three options for how we could partner.

Individual Career Transformation

Your first three months. Developed for professionals, leaders, and service-based entrepreneurs.

Wherever you are in your transition, I am here to meet you where you are. Messy and all.

Program Details

  • 3 months, 6 sessions (for up to 12 weeks)

    *After 12 weeks, if we would like to continue together, I have several options for continued support.

  • Each Session together is every other week and lasts 90 minutes over Zoom

  • In between sessions, we stick together! WhatsApp text and voice notes communication 5 days a week for check-ins, accountability, Q&A, coaching, and reflection.

Welcome to the Process

Most people don’t need more career advice. They need space to figure out for themselves what’s actually next.

The Bravely Rooted Coaching Process helps you stop the urgency and overthinking, so you reconnect with yourself and build the self-trust to make clear, grounded decisions about your career and life.

What that looks like in practice:

  • We slow things down so you can move forward with more intention and understand what’s really going on beneath the mental noise.

  • We get honest about what’s working, what isn’t, and what you actually want.

  • We reconnect with what matters to you so your decisions feel more like yours, not something driven by expectations, fear, or outside pressure.

  • We turn insight into action with meaningful steps you can actually take in your real life.

  • We build self-trust through doing so you can move forward with more confidence and less second-guessing.

Over time, you spend less time spinning or being overwhelmed and more time moving forward, making choices that feel steady, practical, and aligned with the life you actually want to be living.

Want to learn more about my process? Head over here

Investment

3-Month Personal Program: $ 1500 USD (payment plan available)

Your Intro Clarity Session is complimentary, completely non-sales, judgment-free, and focused on helping you understand yourself and what is possible with our partnership. To help you get a sense of my coaching approach, I will spend some time coaching you.

“I’m blown away! I had no idea THIS is what you did.” -Sarah, Los Angeles, CA

Experience a shift. The Link Is Below

Book Your Complementary Clarity Session

Support for the People You Want to Invest In

Company leadership coaching for employees navigating career growth, leadership development, transition, or a meaningful next chapter.

Support and rates are customized to the individual engagement. Factors may include individual needs, session frequency and length, in-person or online sessions, group or workshop options, and any additional requirements.

Thank you for scheduling some time for us to meet and discuss your needs.

Book Your Complementary Clarity Session

For Creatives, Coaches & Service-Based Business Owners

Building a business that feels like you takes more than a good strategy. It takes self-trust, clarity, experimentation, and the willingness to do things your way.

I combine coaching with mentoring to help you build a business that reflects who you are and the work you actually want to do.

Through coaching, we’ll explore what’s underneath the decisions you’re making, build your self-trust, and help you move forward without constantly second-guessing yourself.

Through mentoring, I’ll draw from my combined 25+ years of experience as a photographer, entrepreneur, coach, and marketing professional to share what I’ve learned about branding, messaging, marketing, clients, and running a service-based business. I’ll tell you what has worked for me, what hasn’t, and what I see from my experience, while you decide what fits for you.

Together, we can work on things like:

  • Clarifying what you want your business to look and feel like

  • Finding the words to clearly communicate the value of your work

  • Connecting with the right people and creating clients

  • Understanding what’s working, what isn’t, and why

  • Moving past overthinking, comparison, and perfectionism

  • Taking the ideas in your head and actually putting them into practice

  • Building a business that works for you, not one modeled after someone else

This is for photographers, coaches, creatives, and other service-based business owners who want support that combines self-trust with real-world experience.

The shifts:

From looking outside yourself for the right way to build your business → To trusting yourself to build it your way.

From constantly questioning whether you’re doing it right → To making decisions, experimenting, learning, and moving forward.

From consuming more information → To putting what you know into action.

Investment:
Because every business and person is different, we’ll customize the support around what you need. Rates begin at $150.

1:1 Business Coaching for Photographers & Coaches

Book a Call. Let's See If We Are A Good Fit
Book a Call. Let's See If We Are A Good Fit
“During my time with Bern, I discovered that I was struggling with feeling overwhelmed and stuck, especially around marketing my business and defining what success really means for me. Working with Bern has helped me shift my mindset. Not only about what success looks like, but also about my marketing strategy. She showed me that there are alternative, approachable ways to connect with my audience that feel authentic and attainable. For example, she helped me break down social media marketing into manageable steps and explore other marketing methods that better suit my strengths, which made the whole process feel less intimidating and more sustainable. As a result, I feel more confident, purposeful, and at ease in my journey, knowing that success doesn’t have to look one way and that I’m building a sustainable path that’s right for me.”
— Becky Fuys/SLC/Founder/Backcountry Ready

FAQ’s

  • My coaching space is,

    • A place to help you facilitate transformation and growth in your career and, therefore, life

    • A comfortable space for you to share what is holding you back in your career, and take steps forward toward a new vision

    My coaching space is not,

    • Therapy (no clinical support or diagnosis given )

    • Scary or intimidating

    I work with people who,

    • Have been diagnosed with ADHD, or identify as such

    • Have OCD, or identify as such

    • Identify as Neurodivergent

    • Identify as LGBTQ

    • Come from diverse backgrounds and ethnicities

  • As your partner in this process, I’m here to help guide you. The traits I possess, and my experience, allow me to show up for you so I can listen deeply, ask questions, challenge your beliefs that hold you back, and support you on your transformation journey. 

    This coaching process with me leans toward bringing more inner awareness to your life in the areas that don’t feel aligned. Those areas can be in your career or your personal life.

    This is a space for me to listen, reflect, and hold space for you to make progress and achieve what is next for you. The hope is for you to begin to live fully in alignment with your values, bringing in more daily joy and less stress, purpose, and fulfillment.

  • Meaningful results and lasting change come from how you engage in the process. This includes showing up fully to our sessions, staying connected between sessions when appropriate, and committing to the reflection and action steps you choose to take in your daily life.

    Your progress is supported by consistent practice, honest reflection, and a willingness to stay engaged with what is unfolding. The work is both supported in our time together and lived out in the choices you make between sessions.

  • I combine traditional mindset coaching techniques, neuroscience, NLP (neurolinguistic programming), body and brain connection techniques, and self-reflection through writing. The result is grounded and sustainable transformation

    • Asking questions to help you facilitate awareness and clarity

      • Using tools and exercises to help support your growth

    • Tools for Structure, Organization & Time Management

    • Accountability practices

    • Mentorship when needed

  • Therapy and coaching differ in many ways. Therapists are licensed counselors who can diagnose and treat mental illness. As a coach, I will not diagnose, nor directly treat (in the clinical sense) mental illness.

    My coaching invites your past experiences but aims to bring you into your present and future with action steps and goals. When comparing coaching to therapy, most people appreciate knowing coaches like myself are always looking at how to move forward. Oftentimes, people have both a therapist and a coach.

  • YES! Coaches, photographers, purpose-driven businesses, creatives, visionaries…You are not alone anymore. Owning a business and figuring out all the details of success, and improving your skills, can be lonely and feel daunting. Well, not anymore. I offer full support on your journey: from mindset coaching to consulting on marketing, business development, communication, and upleveling your skills. The goal is to help you create this next chapter that feels like you. No more hustle. No more stuckness.

  • Transformational growth is my main focus. Secondary to that, when the time is right, I do offer support with networking, job discovery, and translating the insights you receive here into clear next steps for your career or leadership transition.

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