More Than A Career, A Life That Feels Good Again.

Career Transition and Leadership Coaching in Salt Lake City, Utah, and Globally.

Lead Your Next Chapter with Confidence, Ease, and Purpose

Hi! I’m Bernadette

I help thoughtful, driven people successfully navigate career transitions.

  • Step into leadership that feels good again, and reflects who you are

  • Create a less hustle-driven, overwhelming, and financially viable entrepreneurial path.

  • Transition into a career that aligns with your values and who you are becoming.

“I unwrapped how I have self-sabotaged for years, across both personal and professional spaces. I unwrapped a leadership style that is aligned with my true self; no BS, intentional, rooted in my values. She gave me the tools and the skills to use them; AND THE SKILLS TO USE THEM. (louder for those in the back)
Working with Bern is the gift of empowerment.”

‍ ‍

‍ ‍-Sarah Hyde/Burton USA

If you’ve been feeling it in your gut that something needs to change, but you don’t know how to get there, or you’ve tried, and you still find yourself in the same place, I can help.

My clients come from many industries, including outdoor and creative fields, coaching, tech, wellness, education, non-profit, and professional roles where you desire to lead from your values.

My coaching goes beyond résumé building, job searching, and landing strategies (though those will grow along the way).

It’s focused on creating sustainable, transformational change and growth.

  • Getting clear on what you really want

  • Reframing the thoughts & beliefs that hold you back

  • Slowing down and calming your nervous system

  • Take intentional steps every day towards what you want and in ways that align with your values, your vision, and who you are becoming

You’re not just looking for a new job or easy answers to why you feel lost; you’re thinking:

I’m ready to re-imagine my current leadership role or entrepreneurial path, or pivot to a new career that feels like me. I want to focus on sustainable transformation (inside and out), realigning my career path with one that truly fits this chapter of my life.

Experience a shift. book a free clarity call

Client Testimonials

  • When I first started working with Bern, I was struggling to understand what I truly wanted in both my career and personal life, often feeling stuck and unsure of how to move forward with confidence. Through our coaching, I’ve gained clarity around my values and learned how to make more intentional choices that align with who I really am. For example, our conversations helped me rethink how I approach my work and relationships, not as separate areas, but as interconnected parts of a more authentic life. This shift has helped me make decisions with more confidence and purpose. As a result, I feel more at peace with myself and more grounded in how I show up every day. The biggest transformation has been learning to trust myself, and that self-trust has given me the courage to face challenges with intention, rather than fear. Bern’s curiosity, guidance, and encouragement have been central to this growth, and I’m incredibly grateful for the journey we’ve shared.

    John, Recreation Manager, Minnesota

  • I truly cannot rave enough about Bern. She felt like a gift from above when I was deep in the downward spiral of job searching and figuring out my life, and I am so grateful for her thoughtfulness, insight, and genuine care throughout my journey. She has an incredible way of making you feel comfortable and at ease - within five minutes, you feel like you’re talking to an old friend. If you’re looking for clarity, confidence, and concrete tools - no matter what stage of life or career you’re in - I promise you will not regret working with Bern!

    Nicki Simon, Non-profit leader, Lander, WY

  • Before I worked with Bernadette, I was feeling lost and unmotivated in my role and couldn't find focus or the discipline to push myself in my career growth. Through exploring values, visualizations, meditation mantras, she has been able to help me find my spark again. I've been able to align my values with my work to feel more fulfilled and excited to tackle the work day and solve bigger, harder problems. She's helped me build up my confidence and break down distorted thoughts so that I can see things more clearly and positively. I now have tools that I can use daily to help me make the impact that I want to make!

    Melissa, Misfits Market, Marketing/Senior Level

  • While working with Bern, I landed a new job that meets my financial needs better and is more values-aligned. I also launched a small business, and instead of getting hung up in procastination and perfectionism, I have been taking small but consistent steps in building that business, and feeling good about it!

    Misha Fuller / Outdoor Education & Creative Small Business owner / Moab, Utah

  • Before working with Bern, I was feeling scattered and overwhelmed unsure how to prioritize the many different parts of my life and career. Through our sessions, I was able to reconnect with my values and gain real clarity on what matters most. One major shift was realizing that my procrastination was often a sign of misalignment, not laziness, and that insight alone helped me move forward with more ease and confidence. As a result, I now feel more grounded, motivated, and excited about my path than I’ve ever been. The impact has been huge, not just in my career decisions, but in how I show up in all areas of my life.

    -Andrew S. | Filmmaker, Vancouver, BC

  • Q & A Tesimonial: Has anything surprised you about this process or yourself as a result of working with me? Misha: "I don't think I was expecting such a whole-life, whole-self adjustment. I honestly don't think I would have hired a "life coach" but because I was focused on this specific area - my career - all the other aspects of life had no choice but to also be inspected and adjusted. The outcome is not only feeling more stable in my career and small business, but overall in life feeling better, grounded, aligned."

    Misha Fuller / Outdoor Education & Creative Small Business owner / Moab, Utah

  • What a gift you are, and our work has been. Amongst the chaos, I know who I am and where I stand. I am trusting myself more than ever, and it's going better than I could have imagined. You are really good at your calling, Bern!

    Sarah, Manager, Burton Snowboards

  • With Bern as my guide, I have realized how my severe self-criticism has negatively impacted many aspects of my life. How perfectionism shows up in the strangest ways.... And how these things have slowly eroded my confidence and limited my progress. Self-compassion is a critical skill set for continued growth, both personal and professional. I am equipped now with many of the foundational skills.

    Sarah, Corporate Manager, Major Outdoor Brand/US

  • Working with Bern helped me realize the type of work I really wanted to be doing. She helped give me direction on how to make the needed changes, like improving my website, portfolio, and skills. Bern is easy to talk to and genuine. I'm grateful I found her!

    Michelle Deppe - Portrait Photographer SLC, Utah

  • Through our coaching, I’ve gained a deeper understanding of how to navigate challenges in my professional life and personal relationships. Bern helped me rediscover my values and become more intentional in my choices, which has made a huge difference. The biggest shift for me has been learning to trust myself and follow my values—this new perspective has given me more confidence and courage throughout work and life's challenges

    John, Recreation Director, Minnesota

  • Bern helped me accept myself - and all the versions of me who came before. I came to see myself as others do and accept the rad woman that I am! Learning to be present in each moment has brought a new kind of balance to my life that has empowered success, both personally and professionally. I am challenging myself in critical new ways, some of which are silent - and the most rewarding. I see the behaviors and mindsets that have held me back in the past and now have powerful tools to empower quiet change.

    Sarah, Burton Snowboards/Vermont

  • Before working with Bern, I felt really lost career-wise and unsure of my direction. I was applying to tons of jobs and hardly hearing back, which made me lose confidence in myself and my path. Through our talks and one on one session, Bern gave me new approaches and tools to use in my job search, and encouraged me to reach out and connect with people in the industry I wanted to be apart of to learn how they got started. She also helped me reflect on my values and what truly matters to me in a role. Her thoughtful questions and one-on-one guidance helped me look inward and rebuild my confidence. Not long after, things started to align — I was offered three jobs, including one in my field as a graphic designer! I ultimately chose the design job as a stepping stone for experience toward my goal of working in the outdoor and snow sports industry. I truly don’t think this opportunity would have found me without Bern’s guidance, perspective, and encouragement.”

    Skye, Graphic Designer & Visual Storyteller

  • One of the most unexpected—and most impactful—parts of working with Bern has been the shift in my mindset around what’s possible in my business. I didn’t realize how much I was stuck in “there’s only one way” thinking, especially when it came to achieving success, what success even meant, and what long-term paths could get me there. Bern helped me see that those rigid beliefs were a big part of what was keeping me stuck. She gently challenged those patterns and guided me toward alternative approaches that felt more authentic and attainable, even if they looked very different from what I originally imagined. Sometimes the biggest breakthroughs came not from changing what I was doing, but from changing how I was thinking—and Bern was instrumental in helping me get there.

    Becky/Outdoor Wilderness Educator & Business Owner

  • Life giving. You inspire me to be the best version of myself and remind me that i can make changes and that i don’t have to feel so stuck 🤍

    -Amber/Yoga Instructor/SLC Utah

  • Bern's compassionate and engaging approach made me feel comfortable to open up and share vulnerably after just a few sessions. She is kind, and curious, and has a gift for engaging deeply and holding space for others. Working with her helped me recognize my needs, prioritize time and energy more effectively, and bring more balance to my relationships. I wholeheartedly recommend working with Bern for anyone who is looking for guidance in navigating life and exploring what's most important to you.

    -Bekah, Sierra Club Environmentalist, Utah

  • Working with Bern has been genuinely transformative. Her coaching isn’t about pushing or pressuring — it’s about helping you reconnect to your core values in a really honest, grounded way. She creates a space where growth feels natural instead of forced, and where even big, intimidating goals start to feel simple and achievable. One of the most powerful things she taught me is that meaningful change doesn’t have to come from hustle or intensity; it can come from aligning with who you really are and taking small, authentic steps forward. It’s a subtle shift, but it’s completely changed the way I move through life and work. I’m more in flow, more confident, and way more excited about the future because of our sessions."

    Andrew, Filmmaker, BC Canada

  • Working with Bern has been transformative, helping me understand myself and embrace the fact that it's okay to struggle as part of being human. I've realized I struggle with indecisiveness, especially in making bigger life decisions. Working with Bern has helped me recognize the importance of pausing and asking questions before deciding, which has boosted my confidence in decision-making.

    Meggie, Nursing School Student/Seattle WA

  • Before I started coaching sessions with Bern, I was pretty disorganized and lost when it came to marketing for my business. During our sessions, she helped me find a clear path forward and helped me prioritize the tasks that would make the biggest impact. She also helped by holding me accountable to following through with the tasks that were the least fun for me, and offered feedback whenever I needed help. This gave me a clear direction, so it's much easier for me to continue the work we started and I'm much more motivated overall!

    Becky, Wilderness Medicine Business Owner/SLC, Utah

  • Bern is consistent, encouraging, funny and gentle. She has made me see my own beliefs and assumptions from different perspectives. She has shared some of her own experiences which relate to mine in a way which I found empathetic and compassionate.

    Alex/UK Website Designer

  • I connected with Bernadette at a tough time in life where I felt stuck and defeated. I've been to therapy on and off for years. Although I learned a lot during that process, something never fully clicked. Bern made me feel comfortable opening up helped me work through internal conflicts in a different way. She’s warm and inviting, and was truly present during our conversations. I left our conversations feeling hopeful and often inspired me to journal ideas and thoughts we had during our sessions.

    — Kari S. Global Retail Marketing Manager/Major Outdoor Brand

  • I was struggling to feel seen and heard by my previous therapist, and while life coaching isn’t a replacement for therapy, i do finally feel seen and heard by her as a guide. She helps guide me towards action oriented solutions that have been transforming the way i navigate hard feelings and relationships. What a blessing to be working with her 🤍

    -Amber B/SLC/Yoga Instructor

  • Bern helped me structure the chaos in my brain into a list of things I could actually measure and work on one by one—Suggesting different language to use to describe situations has been helpful. Being able to anticipate that it's possible to fall back into old habits and coming up with a plan for what to do when I feel the desire to do that is super cool to get ahead of. Even if it doesn't happen, it takes the worrying out of that as a possibility.

    Alex Nichols/UK

  • Bern is Attuned, curious, encouraging, unbiased, fun and uplifting. I feel encouraged by Bern to explore positive experiences and feelings that goes beyond the common problem solving mentality in some forms of coaching. She has coached me through ending one major project (spanning many years) and beginning another major project. She has skilfully led me to stay in-touch with my intuition through this significant restructuring of my life, and helped me recognise and enjoy my accomplishments along the way. What I didn't expect from being coached is the *emotional* clarity I have got from working with Bern. She has shown me how my past, present and future are connected and, as a result, I’m feeling fantastic and optimistic, as well as achieving awesome milestones in my creative work, relationships and life in general.

    -Alex/ Coach and Entrepreneur/ UK

  • Bern's approachable and kind. This make it so easy to drop my defences and get messy. She never shys away from challenging me, but also knows when to provide space. Her open heart enables mine!

    Sarah, Outdoor Brand Customer Service Manager, Vermont

  • The major challenge I’ve navigated whilst working with Bern is restructuring my daily and weekly schedule rhythms. She helped me focus on how I want to live, how much is realistic to achieve in a day, and how to recognise my achievements and *enjoy* them, which I’ve historically not done. I now feel like I’ve got a great balance of the various projects and commitments in my life, and Bern has played a guiding role in that, so I’m very grateful to her

    -Alex, UK

  • “Before working with Bern, I felt really lost career-wise and unsure of my direction. I was applying to tons of jobs and hardly hearing back, which made me lose confidence in myself and my path. Through our talks and 1:1 sessions, Bern gave me new approaches and tools to use in my job search, and encouraged me to reach out and connect with people in the industry I wanted to be a part of to learn how they got started. She also helped me reflect on my values and what truly matters to me in a role. Her thoughtful questions and guidance helped me look inward and rebuild my confidence. Not long after, things started to align — I was offered three jobs, including one in my field as a graphic designer! I ultimately chose the design job as a stepping stone for experience toward my goal of working in the outdoor and snow sports industry. I truly don’t think this opportunity would have found me without Bern’s guidance, perspective, and encouragement.”

    — Skye Civitella, Designer, SLC, Utah

Work With Me. 

Below, you will find three options for how we could partner.

Signature Career Transformation Program

Root & Rise Program

Developed for professionals, leaders, and service-based entrepreneurs.

Wherever you are in your transition, I am here to meet you where you are. Messy and all.

Program Details

  • 3 months, 6 sessions (for up to 12 weeks)

    *After 12 weeks, if we would like to continue together, I have several options for continued support.

  • Each Session together is every other week and lasts 90 minutes over Zoom

  • In between sessions, we stick together! WhatsApp text and voice notes communication 5 days a week for check-ins, accountability, Q&A, coaching, and reflection.

Welcome to the Process

Most people don’t need more career advice—they need space to figure out for themselves what’s actually next for them.

The Bravely Rooted Coaching Process helps you get out of your head and back into your life so you can make clear, grounded decisions about your next step.

What that looks like in practice:

  • We slow things down so you can sort through what’s really going on (not just the mental noise)

  • We get honest about what’s working, what’s not, and what you actually want more of

  • We reconnect you with what matters to you so your next step starts to feel obvious

  • We turn insight into real-world actions you can actually take this week—not someday

  • We build confidence through doing, not overthinking

Over time, you stop spinning and start moving, and making choices that feel steady, practical, and aligned with the life you actually want to be living.

(Want to learn more about my process? Click here

Investment

I don’t list my coaching fees on my website, not because I’m avoiding transparency, but because I’ve seen how quickly a number can become a story. In fact, that was my story.

A story like: “That’s too much,” or “That’s not for me,” or “That’s less than I thought, why??” before there’s ever been a chance to understand what’s actually possible, and why it makes sense for you.

And I don’t want you to make a decision from a story.

I want you to make it from clarity, and truly believing in what you are investing in.

So instead, we begin with a conversation. You share where you are, I share how I work (and a little coaching preview), and if it feels aligned, I let you ask about the investment, and I’ll share what working together looks like.

Your Intro Clarity Session is complimentary, completely non-sales, judgment-free, and focused on helping you understand yourself and what is possible with our partnership. To help you get a sense of my coaching approach, I will spend about 15 minutes coaching you!

I encourage you to experience your first complimentary clarity session with me. I promise you will walk away with incredible clarity and insights. Link below.

Book Your Complementary Clarity Session

1:1 Coaching and Mentorship for Photographers Transitioning

For visionary, compassionate photographers, I combine mindset coaching with strategic mentoring to help you align this next chapter with your purpose and vision.

After graduating with a degree in photography in 2006, I have worked for over 25 years as a successful entrepreneur and marketing professional in the commercial photography field. I excel at guiding service-based businesses, creatives, and compassionate professionals.

I help you align your business branding, messaging, and marketing with the work you’re truly meant to do. I’m an expert communicator who helps you connect deeply with your niche clients and use language that naturally draws in more of the people you’re here to serve.

I help you turn your excitement and passion into a business and craft that feels authentic and successful for you - not based on what others are doing.

If any of these aspects sound like you, then we should talk!

  • You want to finally achieve your business goals, feel organized (but on your own terms), and move the needle in the right direction

  • You want to build confidence and skills, and figure out why what you’ve been trying is not working the way you desperately desire

  • You're open and willing to look at what might be going on below the surface or in your mind & body that is holding you back.

  • You want to attract more great clients who are a good fit

With me by your side, you will make more progress each day toward your goals, have more accountability in your life, and finally engage with the version of yourself and your business you’ve been desperate for.

Investment: Everyone is on a very unique path; therefore, together we customize your program. Rates begin at $350

If you want more specific information on photography coaching, please visit the link below.

Photography Coaching Site
“During my time with Bern, I discovered that I was struggling with feeling overwhelmed and stuck, especially around marketing my business and defining what success really means for me. Working with Bern has helped me shift my mindset. Not only about what success looks like, but also about my marketing strategy. She showed me that there are alternative, approachable ways to connect with my audience that feel authentic and attainable. For example, she helped me break down social media marketing into manageable steps and explore other marketing methods that better suit my strengths, which made the whole process feel less intimidating and more sustainable. As a result, I feel more confident, purposeful, and at ease in my journey, knowing that success doesn’t have to look one way and that I’m building a sustainable path that’s right for me.”
— Becky Fuys/SLC/Founder/Backcountry Ready

FAQ’s

  • My coaching space is,

    • A place to help you facilitate transformation and growth in your career and, therefore, life

    • A comfortable space for you to be vulnerable and open about what is holding you back in your career, and take steps forward toward a new vision

    • Science, NLP (neurolinguistic programming), Somatic, Self-reflection-based - to help you bridge the gap between where you are right now, and what you want next

    • Observing past views and experiences, with the goal of moving you forward

    • Asking questions to help you facilitate awareness and clarity

    • Using tools and exercises to help support your growth

    My coaching space is not,

    • Therapy (no clinical support or diagnosis given )

    • Scary or intimidating

  • As your partner in this process, I’m here to help guide you. The traits I possess, and my experience, allow me to show up for you so I can listen deeply, ask questions, challenge your beliefs that hold you back, and support you on your transformation journey. 

    This coaching process with me leans toward bringing more awareness to your life in the areas that don’t feel aligned, so you can find more clarity and joy. Those areas can be in your career or your personal life.

    This is a space for me to listen, reflect, and hold space for you to make progress and achieve your goals. The hope is for you to begin to live fully in alignment with your values, bringing in more daily joy and less stress, purpose, and fulfillment.

  • If you desire results, real growth, and goal achievement, the best results are achieved through showing up to our sessions and chats between sessions fully, as well as the work you do outside of our time together in sessions. Your ongoing reflection practice and the action steps you take every day are key to your development. Lasting change comes from the effort you put in consistently, the responsibility you take for your actions and choices, and the eventual vulnerability and honesty you are willing to bring.

    • Values & Strengths assessment + application & action

    • Mindset reframing tools

    • Somatic & Visualization Approaches

    • Nervous System Regulation

    • Tools for Structure, Organization & Time Management

    • NLP Tools— helps you understand the stories running in the background of your mind—and gives you tools to rewrite them so you can move toward the life and work you want.

    • Accountability practices

  • Absolutely not. Show up as you are, and where you are. Most people come to coaching feeling stuck, lost, unmotivated, and desire change, but they don’t always know where to begin, and what they need to grow. I will partner with you and we will peel back the layers to facilitate positive change in your life.

  • Therapy and coaching differ in many ways. Therapists are licensed counselors who can diagnose and treat mental illness. As a coach, I will not diagnose, nor directly treat (in the clinical sense) mental illness.

    My coaching invites your past experiences but aims to bring you into your present and future with action steps and goals. When comparing coaching to therapy, most people appreciate knowing coaches like myself are always looking at how to move forward. Oftentimes, people have both a therapist and a coach.

  • YES! Coaches, photographers, purpose-driven businesses, creatives, visionaries…You are not alone anymore. Owning a business and figuring out all the details of success, and improving your skills, can be lonely and feel daunting. Well, not anymore. I offer full support on your journey: from mindset coaching to consulting on marketing, business development, communication, and upleveling your skills. The goal is to help you create this next chapter that feels like you. No more hustle. No more stuckness.

  • I don’t specialize in resume writing or job-search strategy, but I often support clients with these areas as part of our broader coaching work. This can include offering feedback on resumes and cover letters, helping refine language so it better reflects your values and goals, and exploring networking approaches that feel authentic to you. My focus is always on alignment and confidence, with these tools serving as support rather than the core of my work.

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