You’re Not Lost or Stuck In Your Career, You’re Ready to Re-imagine and Re-align.

Career Transformation Coaching in Salt Lake City, Utah, and Globally.

Lead Your Next Chapter with Confidence, Ease, and Purpose

Whether you’re ready for a new career or reimagining your current path, this work helps you figure out what you really want, then move forward with clarity and grounded confidence.

Hi! I’m Bern. (Bernadette)

Together, we create a path forward that reflects not just what you do for a living, but the life you want to live.

I work with compassionate, thoughtful people in career transition. If you are ready for a values-aligned, fulfilling path forward, you’re in the right place.

If you're over your current work situation, dreading the work week, or you feel stuck in the daily hustle and know something has to change, but you're unsure where to start, keep reading!

My coaching encourages you to slow down, quiet the mental noise and overwhelm, so you can get clear on what truly matters, and take small and confident steps forward that align with what feels like you.

I support kind professionals and entrepreneurs who are at least a 7/10 ready for change. That change can be understanding yourself more, so you can lead with more confidence, ease, and direction in your current workplace or business, or a change that means an entirely new career or job.

I work with folks across many industries, including outdoor and creative fields, coaches, tech, wellness, education, non-profit, and leadership roles.

The bottom line is this work is for those willing to slow down, look inward, and let action and results emerge naturally, beyond productivity, metrics, or performance alone.

Schedule your free clarity session

Working with Bern has been genuinely transformative. Her coaching isn’t about pushing or pressuring; it’s about helping you reconnect to your core values in a really honest, grounded way. She creates a space where growth feels natural instead of forced, and where even big, intimidating goals start to feel simple and achievable.

I’m approaching things with more bravery and ease because I trust myself more, and that’s made a huge difference. Instead of feeling stuck or overwhelmed, I feel like I’m moving forward in my career with purpose and momentum.

— Andrew, Filmmaker, BC, Canada

Mindset Coaching Client Journey

  • The Call

    It’s Time For Change

    This is the spark, the feeling that it’s time for change in your career (and life).

    You feel unfulfilled and frustrated at work, outside of work, or grinding in your business. Something is really off. You’re stuck in your head and caught in the cycle of overthinking, or wanting something different, but you’re unsure where to begin. You want your work to feel more like you without all “shoulds, need to’s, and have to’s”‍ ‍

    Your life outside of work has joy, and you love spending time in the outdoors and in your hobbies, but it could feel so much better if you connected more to your work and passions (and for some, didn’t dread Mondays)

    Maybe you keep putting your efforts into making more to-do lists, vision boards, or talking with friends and family about your situation, but the needle is not moving, and you still feel stuck.

    Whether you are in business for yourself, working for someone else, or in a different transition, we’ll focus on uncovering what you truly want, and I’ll help guide you toward getting it!

    My coaching is about true transformation and alignment, not job-search tactics or resume help

  • Self-discovery

    Together, we explore who you are beneath the roles, expectations, and productivity pressure. Where we ask, “What is no longer working, and what are you deeply craving instead?”

    You begin to reconnect with what truly matters to you, not what society, your peers, or your past has told you success should look like.

    We clarify what you want your work and life to feel like! Not as something rigid, but one that can evolve as you do.

    Along the way, we gently uncover and reframe what has been shaping your choices and holding you back: procrastination, not taking action because it’s not perfect, self-doubt, self-criticism, and fear of change.

    What if you didn’t feel like you had to earn rest?

    From “I don’t really know what I want.”
    → To “I understand what matters to me and why.”

    From living in my head
    → To feeling confident when I make decisions.

    From measuring myself by productivity
    → To being just fine resting when you need it and fully enjoying your weekend

  • Moving Forward, Intentionally

    Clarity without action keeps us spinning.
    Being productive without a plan that moves the needle keeps us exhausted.

    This is where insight turns into lived change.

    We work with real-life moments, like how you respond to stress, how you make decisions, how you advocate for yourself (or don’t), and how you follow through when perfectionism, self-doubt, or procrastination tries to slow you down.

    I help you make decisions by putting you into your body - visualizing and feeling - instead of using your spinning mind.

    I show you how to reflect in ways that will change everything you know about journaling.

    This is compassionate accountability, where action is less about pressure and more about creating the values-aligned life you desperately want.

    Each session ends with grounded, doable steps, not about forcing yourself to move faster, but about learning how to move forward more intentionally, rooted in self-trust rather than fear.

    From waiting to feel ready
    → To moving forward even when I feel nervous.

    From overthinking every decision
    → To trusting myself more in the moment.

    From starting and stopping
    → To building steady, sustainable momentum.

    Between sessions, our ongoing connection offers space for support, integration, and reflection as real life unfolds.

  • Embodied Change

    This is where the shift becomes who you are. Sustainable change and growth.

    You’re no longer just thinking differently, you’re living differently. You’re moving from self-criticism to self-compassion. From proving your worthy all the time to self-trust. From living in your head to leading from your whole self.

    Change here isn’t dramatic, it’s embodied.
    It shows up in how you make decisions and lead at work, how you speak to yourself, how you rest, how you take risks, and how you honor what matters most.

    This is where your career and life begins to feel less like something you’re managing, and more like something you’re intentionally creating.

    From seeking validation outside yourself
    → To trusting you own inner guidance.

    From proving your worth
    → To leading your life with self-respect.

    From being indecisive about your career path, value, or business decisions
    → To intentionally creating a clear path that feels like you

If you don't want to be in the same place next year, let's meet!

Client Testimonials

  • When I first started working with Bern, I was struggling to understand what I truly wanted in both my career and personal life, often feeling stuck and unsure of how to move forward with confidence. Through our coaching, I’ve gained clarity around my values and learned how to make more intentional choices that align with who I really am. For example, our conversations helped me rethink how I approach my work and relationships, not as separate areas, but as interconnected parts of a more authentic life. This shift has helped me make decisions with more confidence and purpose. As a result, I feel more at peace with myself and more grounded in how I show up every day. The biggest transformation has been learning to trust myself, and that self-trust has given me the courage to face challenges with intention, rather than fear. Bern’s curiosity, guidance, and encouragement have been central to this growth, and I’m incredibly grateful for the journey we’ve shared.

    John, Recreation Manager, Minnesota

  • Before working with Bern, I was feeling scattered and overwhelmed unsure how to prioritize the many different parts of my life and career. Through our sessions, I was able to reconnect with my values and gain real clarity on what matters most. One major shift was realizing that my procrastination was often a sign of misalignment, not laziness, and that insight alone helped me move forward with more ease and confidence. As a result, I now feel more grounded, motivated, and excited about my path than I’ve ever been. The impact has been huge, not just in my career decisions, but in how I show up in all areas of my life.

    -Andrew S. | Filmmaker, Vancouver, BC

  • Before I worked with Bernadette, I was feeling lost and unmotivated in my role and couldn't find focus or the discipline to push myself in my career growth. Through exploring values, visualizations, meditation mantras, she has been able to help me find my spark again. I've been able to align my values with my work to feel more fulfilled and excited to tackle the work day and solve bigger, harder problems. She's helped me build up my confidence and break down distorted thoughts so that I can see things more clearly and positively. I now have tools that I can use daily to help me make the impact that I want to make!

    Melissa, Sustainable Online Grocery Market, Marketing/Senior Level

  • What a gift you are, and our work has been. Amongst the chaos, I know who I am and where I stand. I am trusting myself more than ever, and it's going better than I could have imagined. You are really good at your calling, Bern!

    Sarah, Manager, Burton Snowboards

  • With Bern as my guide, I have realized how my severe self-criticism has negatively impacted many aspects of my life. How perfectionism shows up in the strangest ways.... And how these things have slowly eroded my confidence and limited my progress. Self-compassion is a critical skill set for continued growth, both personal and professional. I am equipped now with many of the foundational skills.

    Sarah, Corporate Manager, Major Outdoor Brand/US

  • Working with Bern helped me realize the type of work I really wanted to be doing. She helped give me direction on how to make the needed changes, like improving my website, portfolio, and skills. Bern is easy to talk to and genuine. I'm grateful I found her!

    Michelle Deppe - Portrait Photographer SLC, Utah

  • Through our coaching, I’ve gained a deeper understanding of how to navigate challenges in my professional life and personal relationships. Bern helped me rediscover my values and become more intentional in my choices, which has made a huge difference. The biggest shift for me has been learning to trust myself and follow my values—this new perspective has given me more confidence and courage throughout work and life's challenges

    John, Recreation Director, Minnesota

  • Bern helped me accept myself - and all the versions of me who came before. I came to see myself as others do and accept the rad woman that I am! Learning to be present in each moment has brought a new kind of balance to my life that has empowered success, both personally and professionally. I am challenging myself in critical new ways, some of which are silent - and the most rewarding. I see the behaviors and mindsets that have held me back in the past and now have powerful tools to empower quiet change.

    Sarah, Burton Snowboards/Vermont

  • Before working with Bern, I felt really lost career-wise and unsure of my direction. I was applying to tons of jobs and hardly hearing back, which made me lose confidence in myself and my path. Through our talks and one on one session, Bern gave me new approaches and tools to use in my job search, and encouraged me to reach out and connect with people in the industry I wanted to be apart of to learn how they got started. She also helped me reflect on my values and what truly matters to me in a role. Her thoughtful questions and one-on-one guidance helped me look inward and rebuild my confidence. Not long after, things started to align — I was offered three jobs, including one in my field as a graphic designer! I ultimately chose the design job as a stepping stone for experience toward my goal of working in the outdoor and snow sports industry. I truly don’t think this opportunity would have found me without Bern’s guidance, perspective, and encouragement.”

    Skye, Graphic Designer & Visual Storyteller

  • One of the most unexpected—and most impactful—parts of working with Bern has been the shift in my mindset around what’s possible in my business. I didn’t realize how much I was stuck in “there’s only one way” thinking, especially when it came to achieving success, what success even meant, and what long-term paths could get me there. Bern helped me see that those rigid beliefs were a big part of what was keeping me stuck. She gently challenged those patterns and guided me toward alternative approaches that felt more authentic and attainable, even if they looked very different from what I originally imagined. Sometimes the biggest breakthroughs came not from changing what I was doing, but from changing how I was thinking—and Bern was instrumental in helping me get there.

    Becky/Outdoor Wilderness Educator & Business Owner

  • Bern's compassionate and engaging approach made me feel comfortable to open up and share vulnerably after just a few sessions. She is kind, and curious, and has a gift for engaging deeply and holding space for others. Working with her helped me recognize my needs, prioritize time and energy more effectively, and bring more balance to my relationships. I wholeheartedly recommend working with Bern for anyone who is looking for guidance in navigating life and exploring what's most important to you.

    -Bekah, Sierra Club Environmentalist, Utah

  • Working with Bern has been genuinely transformative. Her coaching isn’t about pushing or pressuring — it’s about helping you reconnect to your core values in a really honest, grounded way. She creates a space where growth feels natural instead of forced, and where even big, intimidating goals start to feel simple and achievable. One of the most powerful things she taught me is that meaningful change doesn’t have to come from hustle or intensity; it can come from aligning with who you really are and taking small, authentic steps forward. It’s a subtle shift, but it’s completely changed the way I move through life and work. I’m more in flow, more confident, and way more excited about the future because of our sessions."

    Andrew, Filmmaker, BC Canada

  • Working with Bern has been transformative, helping me understand myself and embrace the fact that it's okay to struggle as part of being human. I've realized I struggle with indecisiveness, especially in making bigger life decisions. Working with Bern has helped me recognize the importance of pausing and asking questions before deciding, which has boosted my confidence in decision-making.

    Meggie, Nursing School Student/Seattle WA

  • Life giving. You inspire me to be the best version of myself and remind me that i can make changes and that i don’t have to feel so stuck 🤍

    -Amber/Yoga Instructor/SLC Utah

  • Before I started coaching sessions with Bern, I was pretty disorganized and lost when it came to marketing for my business. During our sessions, she helped me find a clear path forward and helped me prioritize the tasks that would make the biggest impact. She also helped by holding me accountable to following through with the tasks that were the least fun for me, and offered feedback whenever I needed help. This gave me a clear direction, so it's much easier for me to continue the work we started and I'm much more motivated overall!

    Becky, Wilderness Medicine Business Owner/SLC, Utah

  • Bern is consistent, encouraging, funny and gentle. She has made me see my own beliefs and assumptions from different perspectives. She has shared some of her own experiences which relate to mine in a way which I found empathetic and compassionate.

    Alex/UK Website Designer

  • I connected with Bernadette at a tough time in life where I felt stuck and defeated. I've been to therapy on and off for years. Although I learned a lot during that process, something never fully clicked. Bern made me feel comfortable opening up helped me work through internal conflicts in a different way. She’s warm and inviting, and was truly present during our conversations. I left our conversations feeling hopeful and often inspired me to journal ideas and thoughts we had during our sessions.

    — Kari S. Global Retail Marketing Manager/Major Outdoor Brand

  • I was struggling to feel seen and heard by my previous therapist, and while life coaching isn’t a replacement for therapy, i do finally feel seen and heard by her as a guide. She helps guide me towards action oriented solutions that have been transforming the way i navigate hard feelings and relationships. What a blessing to be working with her 🤍

    -Amber B/SLC/Yoga Instructor

  • Bern helped me structure the chaos in my brain into a list of things I could actually measure and work on one by one—Suggesting different language to use to describe situations has been helpful. Being able to anticipate that it's possible to fall back into old habits and coming up with a plan for what to do when I feel the desire to do that is super cool to get ahead of. Even if it doesn't happen, it takes the worrying out of that as a possibility.

    Alex Nichols/UK

  • Bern is Attuned, curious, encouraging, unbiased, fun and uplifting. I feel encouraged by Bern to explore positive experiences and feelings that goes beyond the common problem solving mentality in some forms of coaching. She has coached me through ending one major project (spanning many years) and beginning another major project. She has skilfully led me to stay in-touch with my intuition through this significant restructuring of my life, and helped me recognise and enjoy my accomplishments along the way. What I didn't expect from being coached is the *emotional* clarity I have got from working with Bern. She has shown me how my past, present and future are connected and, as a result, I’m feeling fantastic and optimistic, as well as achieving awesome milestones in my creative work, relationships and life in general.

    -Alex/ Coach and Entrepreneur/ UK

  • Bern's approachable and kind. This make it so easy to drop my defences and get messy. She never shys away from challenging me, but also knows when to provide space. Her open heart enables mine!

    Sarah, Outdoor Brand Customer Service Manager, Vermont

  • The major challenge I’ve navigated whilst working with Bern is restructuring my daily and weekly schedule rhythms. She helped me focus on how I want to live, how much is realistic to achieve in a day, and how to recognise my achievements and *enjoy* them, which I’ve historically not done. I now feel like I’ve got a great balance of the various projects and commitments in my life, and Bern has played a guiding role in that, so I’m very grateful to her

    -Alex, UK

  • Before our sessions, I wasn't able to organize my thoughts, what the problems were and definitely not what to do about it. Through our coaching sessions, I've been able to identify what I want to work on and what my goals are.

    — Kim /Tech, San Francisco

Work With Me. 

Below, you will find three options for how we could partner.

This is where you would begin if you are excited and ready to create the next chapter of your values-aligned career.

Program Details

  • 6 sessions (for up to 12 weeks)

    *After 12 weeks, we can discuss if our time together doesn’t feel complete. I have several options for continued support.

  • Each Session together is every other week and lasts 90 minutes over Zoom

  • WhatsApp text and voice notes communication 5 days a week for check-ins, accountability, Q&A, and reflection.

The Process

  • Figure out what you want next without spinning or adding to overwhelm.
    Move out of constant overthinking and finally get clear on what kind of work and life make sense for you now.

  • Make decisions with confidence instead of second-guessing.
    Learn how to trust your judgment, stop waiting for certainty, and move forward without needing everything to be perfect.

  • Take action without burning yourself out.
    Start making real changes with conversations, boundaries, experiments, and career moves in a way that feels intentional and sustainable.

  • Stop letting fear and self-doubt run the show.
    Work through the patterns that keep you stuck (perfectionism, people-pleasing, fear of getting it wrong) so they no longer dictate your choices.

  • Build a career path that fits who you’re becoming.
    Create forward momentum toward work that aligns with your values, strengths, and the life you actually want, not what you should want.

  • Enjoy the process of transitioning. Yes, we have fun while we do this work.

Investment

I’m committed to helping heart-centered, values-driven people create meaningful change in their lives and careers. My pricing reflects the time, energy, and support in between our sessions in our chat, before and after our sessions, and the intention I pour into this work with you every day. I list my rate because I value transparency, and because I want you to feel grounded and informed before we talk. Rates may shift over time as my offerings evolve.

No pressure. If you feel a connection and a pull toward working together, I warmly invite you to ask for more details during our call. 🧡

Current Program Rate: $1800

*Even if you think you can’t afford the cost of my program, I encourage you to experience your first free clarity session with me. You will walk away with clarity and insights. Link below.

Your Clarity Session is 100% pressure-free, non-sales-y, judgment-free, and purely about helping you make the best decision for YOU.

Signature Career Transformation Program

Book Your Complementary Clarity Session

Experience A Full 90-minute Session

These one-time sessions are for you if you feel stuck in something in your career and you want support moving through it. They’re designed to help you gain clarity and take action forward on one single challenge while giving you a meaningful and value-packed experience of my coaching.

And if you’re still deciding if my signature program is right for you, this session will help you gain the clarity and confidence to decide your next step.

These laser-focused and enjoyable sessions are designed to help you begin to break through a single challenge that’s holding you back. Here are a few examples of what we can work together on:

  • Facing a mindset block like fear, self-doubt, or perfectionism, and it’s holding you back from beginning or finishing what you start

  • You’re navigating a leadership challenge around communication, a boundary that is hard to set, or confident decision-making, and you want a more successful approach

  • You’re an entrepreneur, and the hustle and grind have finally caught up to you. It’s time to address a piece of the business or mindset holding you back.

Wherever you are, you’ll gain clarity and leave with clear, actionable steps to move forward. These sessions blend mindset coaching and mentoring when appropriate. I listen closely and ask reflective questions to help you uncover clarity and direction.

What’s Expected:

  • Pre-session questionnaire to determine the topic of our session

  • 90-minute session together over Zoom. No pressure, just awareness and new perspectives

  • Powerful (and gentle) questions, and any applicable tools or exercises during our session to help you find clarity, new awareness necessary for figuring out your path forward

  • Access to my online scheduling for your convenience

What You Will Leave With

  • Action steps in alignment with your new awareness, focus, values, and strengths

  • A better understanding of limiting beliefs that are holding you back from achieving what you want…self-doubt, fear, self-criticism, perfectionism, and awareness around how to begin reframing them so you can move forward

  • Follow-up email from me. My detailed notes, any mindset tools or exercises we did together, clarity-gaining journaling prompts, accountability plan, and/or action steps we created 

Investment $175

If you feel called to continue this work together, we can explore my long-term coaching program, and I’ll happily apply your session fee toward that investment.

Next Steps

Ready to get started and receive my questionnaire? Have questions about whether this is a good fit for you? The next step is to email me directly and say hello! (bernmckeevercoaching@gmail.com)

“What a gift you are, and our work has been. Amongst the chaos, I know who I am and where I stand. I am trusting myself more than ever, and it’s going better than I could have imagined. You are really good at your calling, Bern!”
— Sarah/Manager/Burton Snowboards

1:1 Coaching and Mentorship for Photographers Transitioning

For visionary, compassionate photographers, I combine mindset coaching with strategic mentoring to help you align this next chapter with your purpose and vision.

After graduating with a degree in photography in 2006, I have worked for over 25 years as a successful entrepreneur and marketing professional in the commercial photography field. I excel at guiding service-based businesses, creatives, and compassionate professionals, especially those with a connection to the outdoors.

I help you align your business branding, messaging, and marketing with the work you’re truly meant to do. I’m an expert communicator who helps you connect deeply with your niche clients and use language that naturally draws in more of the people you’re here to serve.

My work helps you turn your excitement and passion into a business or unique direction forward that feels authentic and successful, and photography skills that take you to the next level.

If any of these aspects sound like you, then we should talk!

  • You want to finally achieve your business goals, feel organized (but on your own terms), and move the needle in the right direction

  • You want to build confidence and skills, and figure out why what you’ve been trying is not working the way you desperately desire

  • You're open and willing to look at what might be going on below the surface or in your mind & body that is holding you back.

  • You want to attract more great clients who are a good fit

With me by your side, you will make more progress each day toward your goals, have more accountability in your life, and finally engage with the version of yourself and your business you’ve been desperate for.

Investment starts at $225 for laser-focused single sessions. Other programs are available. Begin by scheduling your free clarity session below.

Schedule Your Free Clarity Session

Let’s See If We Are A Good Fit

“During my time with Bern, I discovered that I was struggling with feeling overwhelmed and stuck, especially around marketing my business and defining what success really means for me. Working with Bern has helped me shift my mindset. Not only about what success looks like, but also about my marketing strategy. She showed me that there are alternative, approachable ways to connect with my audience that feel authentic and attainable. For example, she helped me break down social media marketing into manageable steps and explore other marketing methods that better suit my strengths, which made the whole process feel less intimidating and more sustainable. As a result, I feel more confident, purposeful, and at ease in my journey, knowing that success doesn’t have to look one way and that I’m building a sustainable path that’s right for me.”
— Becky Fuys/SLC/Founder/Backcountry Ready

FAQ’s

  • My coaching space is,

    • A place to help you facilitate transformation and growth in your career and, therefore, life

    • A comfortable space for you to be vulnerable and open about what is holding you back in your career, and take steps forward toward a new vision

    • Science, NLP (neurolinguistic programming), Somatic, Self-reflection-based - to help you bridge the gap between where you are right now, and what you want next

    • Observing past views and experiences, with the goal of moving you forward

    • Asking questions to help you facilitate awareness and clarity

    • Using tools and exercises to help support your growth

    My coaching space is not,

    • Therapy (no clinical support or diagnosis given )

    • Scary or intimidating

  • As your partner in this process, I’m here to help guide you. The traits I possess, and my experience, allow me to show up for you so I can listen deeply, ask questions, challenge your beliefs that hold you back, and support you on your transformation journey. 

    This coaching process with me leans toward bringing more awareness to your life in the areas that don’t feel aligned, so you can find more clarity and joy. Those areas can be in your career or your personal life.

    This is a space for me to listen, reflect, and hold space for you to make progress and achieve your goals. The hope is for you to begin to live fully in alignment with your values, bringing in more daily joy and less stress, purpose, and fulfillment.

  • If you desire results, real growth, and goal achievement, the best results are achieved through showing up to our sessions and chats between sessions fully, as well as the work you do outside of our time together in sessions. Your ongoing reflection practice and the action steps you take every day are key to your development. Lasting change comes from the effort you put in consistently, the responsibility you take for your actions and choices, and the eventual vulnerability and honesty you are willing to bring.

    • Values & Strengths assessment + application & action

    • Mindset reframing tools

    • Somatic & Visualization Approaches

    • Nervous System Regulation

    • Tools for Structure, Organization & Time Management

    • NLP Tools— helps you understand the stories running in the background of your mind—and gives you tools to rewrite them so you can move toward the life and work you want.

    • Accountability practices

  • Absolutely not. Show up as you are, and where you are. Most people come to coaching feeling stuck, lost, unmotivated, and desire change, but they don’t always know where to begin, and what they need to grow. I will partner with you and we will peel back the layers to facilitate positive change in your life.

  • Therapy and coaching differ in many ways. Therapists are licensed counselors who can diagnose and treat mental illness. As a coach, I will not diagnose, nor directly treat (in the clinical sense) mental illness.

    My coaching invites your past experiences but aims to bring you into your present and future with action steps and goals. When comparing coaching to therapy, most people appreciate knowing coaches like myself are always looking at how to move forward. Oftentimes, people have both a therapist and a coach.

  • YES! Coaches, photographers, purpose-driven businesses, creatives, visionaries…You are not alone anymore. Owning a business and figuring out all the details of success, and improving your skills, can be lonely and feel daunting. Well, not anymore. I offer full support on your journey: from mindset coaching to consulting on marketing, business development, communication, and upleveling your skills. The goal is to help you create this next chapter that feels like you. No more hustle. No more stuckness.

  • I don’t specialize in resume writing or job-search strategy, but I often support clients with these areas as part of our broader coaching work. This can include offering feedback on resumes and cover letters, helping refine language so it better reflects your values and goals, and exploring networking approaches that feel authentic to you. My focus is always on alignment and confidence, with these tools serving as support rather than the core of my work.

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