Hi, my name is Bernadette. I'm a Transformation and Transition Career Coach.
I live in Salt Lake City, Utah, but I serve people around the globe.
I’m here to partner with you.
Most people come to me because they’ve started to lose trust in themselves, and it’s harder to know what direction actually fits who they’re becoming.
They’ve been trying to figure it out for a while. Thinking harder, talking it through with friends, family, ChatGPT, and even other coaches… and nothing really changes.
They’re capable. Driven. Self-aware. Responsible.
Just not fully aligned anymore.
There’s usually a quiet sense of:
“There has to be a different way to live and work than this.”
That’s where we begin.
I’m originally from California and now based in Salt Lake City, Utah. I’m married to Shane, my best friend, and I spend a lot of my life outdoors, climbing, biking, and moving through the mountains and desert landscapes that keep me grounded and clear.
The people close to me would describe me as a deep listener. I tend to ask the questions others don’t, and I value conversations that go beneath the surface quickly, but without forcing anything.
Before coaching, I spent over two decades working as a commercial photographer in a male-dominated maritime industry while running my own business. From the outside, I looked successful. But internally, my idea of success was changing, and I was navigating the same things I now help my clients move through: alignment, direction, what actually feels true, and taking steps forward.
I didn’t come to this work because everything was figured out. I came to it because I had a career that looked good on paper, but left me feeling anxious all the time, overwhelmed, and disconnected.
Over time, I realized I knew how to produce, perform, and keep things moving, but the strategies that used to work stopped creating clarity and movement forward. They just created noise and lacked the fulfilment I knew inside I wanted.
That’s what led me into coaching.
And it’s what I now see in my clients: capable, self-aware people who have tried to think their way into clarity through reflection, advice, and even AI, but still feel stuck, because clarity alone doesn’t lead to change, and it isn’t something you force through more input. It’s something you return to when you slow down enough to hear yourself again.
I coach because this work is aligned with how I want to live and contribute. Not from a place of putting myself last, but from a belief that doing meaningful, grounded work allows me to support others in doing the same.
This is work that feels honest, sustainable, and real. 🤎
“Bernadette's coaching has helped me so much in finding purpose and fulfillment in my work… Together, we identified root causes of certain behaviors that distracted me from my work, and how to overcome them. She helped me rebuild my confidence so that I can approach each work day more motivated, more disciplined, and excited to take on bigger challenges. I would recommend Bernadette to anyone who is looking for a coach/partner to support them in their career growth!”
-Melissa Brandle, Misfits Market
My Coaching Experience
I am a Certified Life Coach & Guide. I am currently on track to become accredited through the Association for Coaching (AC). I have received course training from the International Coaching Federation (ICF), Optimus Coaching Academy in the UK, and Julie Crémoux/Life Is Beautiful—NLP Master Practitioner through ANLP International CIC. I am dedicated to following coaching ethics and core competencies while remaining true to what makes me an excellent coach.
The education and mentorship I’m receiving are at the forefront of modern coach training. They combine philosophy, NLP, neuroscience, and positive psychology, applying research-backed tools and exercises.
As a coach, my education will never end. It is my responsibility to continue expanding my knowledge of this field so I can show up for you in the best possible way. Not only do I apply the tools and principles with my clients, but I am applying them to myself. Receiving therapy and coaching is a large part of my personal growth and life. I strive to practice what I teach personally.
FAQ’s
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My coaching space is,
A place to help you facilitate transformation and growth in your career and, therefore, life
A comfortable space for you to share what is holding you back in your career, and take steps forward toward a new vision
My coaching space is not,
Therapy (no clinical support or diagnosis given )
Scary or intimidating
I work with people who,
Have been diagnosed with ADHD, or identify as such
Have OCD, or identify as such
Identify as Neurodivergent
Identify as LGBTQ
Come from diverse backgrounds and ethnicities
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As your partner in this process, I’m here to help guide you. The traits I possess, and my experience, allow me to show up for you so I can listen deeply, ask questions, challenge your beliefs that hold you back, and support you on your transformation journey.
This coaching process with me leans toward bringing more inner awareness to your life in the areas that don’t feel aligned. Those areas can be in your career or your personal life.
This is a space for me to listen, reflect, and hold space for you to make progress and achieve what is next for you. The hope is for you to begin to live fully in alignment with your values, bringing in more daily joy and less stress, purpose, and fulfillment.
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Meaningful results and lasting change come from how you engage in the process. This includes showing up fully to our sessions, staying connected between sessions when appropriate, and committing to the reflection and action steps you choose to take in your daily life.
Your progress is supported by consistent practice, honest reflection, and a willingness to stay engaged with what is unfolding. The work is both supported in our time together and lived out in the choices you make between sessions.
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I combine traditional mindset coaching techniques, neuroscience, NLP (neurolinguistic programming), body and brain connection techniques, and self-reflection through writing. The result is grounded and sustainable transformation
Asking questions to help you facilitate awareness and clarity
Using tools and exercises to help support your growth
Tools for Structure, Organization & Time Management
Accountability practices
Mentorship when needed
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Therapy and coaching differ in many ways. Therapists are licensed counselors who can diagnose and treat mental illness. As a coach, I will not diagnose, nor directly treat (in the clinical sense) mental illness.
My coaching invites your past experiences but aims to bring you into your present and future with action steps and goals. When comparing coaching to therapy, most people appreciate knowing coaches like myself are always looking at how to move forward. Oftentimes, people have both a therapist and a coach.
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YES! Coaches, photographers, purpose-driven businesses, creatives, visionaries…You are not alone anymore. Owning a business and figuring out all the details of success, and improving your skills, can be lonely and feel daunting. Well, not anymore. I offer full support on your journey: from mindset coaching to consulting on marketing, business development, communication, and upleveling your skills. The goal is to help you create this next chapter that feels like you. No more hustle. No more stuckness.
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Transformational growth is my main focus. Secondary to that, when the time is right, I do offer support with networking, job discovery, and translating the insights you receive here into clear next steps for your career or leadership transition.
