“Bern is life-giving. She inspires me to be the best version of myself and reminds me that I can make changes, and I don’t have to feel so stuck 🤍.”

-Amber SLC, Utah

Hi, my name is Bernadette. I'm a Transformation Career Coach.

I live in Salt Lake City Utah, but I serve people around the globe.

I’m here to help you gain clarity and most importantly, facilitate the growth you've been desperately seeking.

I'm American, originally from California, now living in the beautiful state of Utah. I’m married to Shane, a partner who is nothing short of intentional and loving, and the calm of my existence. I’m 45 and an avid outdoors person. I find the most personal joy surrounded by nature, great conversation, climbing, fly fishing, and riding my bike in the mountains and deserts.

My friends would tell you I’m a deep listener, I ask questions no one asks them, and I’m genuine and easy to be around.

❖

Fueled by a desire to have more impact and connect with people on a deeper personal level to help facilitate their growth, I began my coaching journey here in Salt Lake City.

Before moving to Utah in 2021, I spent 20+ years as a successful commercial photographer and business owner in Southern California. I had lovely clients over the years and some incredible assignments that often left me feeling like a strong confident woman [in a male-dominated industry]. I learned how to run a successful business, patience, reinvention, resilience, and the power of deep listening to understand and serve my clients at my highest level. Unfortunately, I also learned that my experience with most of my freelance work led to a dysregulated nervous system and a high level of stress and general anxiousness that left an awful pit in my stomach. I knew I needed a change. I wasn’t designing a creative life path that was a good fit and truly aligned with my core values and personality.

I decided I was ready for fulfillment in work that aligned better with who I desired to be entering my 40s - passionate, purpose-driven, rooted in awareness and authenticity, and excited to help others on their path as a life and career coach.

❖

I coach because it’s the work that feels most like me: curious, deep, honest, empathetic, and always wanting to understand what’s really going on beneath the surface. I genuinely believe coaching helps people become more self-aware, confident, curious, and comfortable asking questions, and that’s how I can do my part to help create a world where people actually listen and stop talking with each other instead of at each other. To me, that’s a world and language that is much more interesting, fun, and fulfilling for everyone.

But I also coach because it’s aligned with my fulfillment and purpose. I’m not driven by the idea that I must put myself last or love others first to be of service. I’m driven by the belief that when I do meaningful, aligned work that challenges and grows me, I’m able to support others in doing the same. That’s the kind of impact that feels real, sustainable, and true. 🤎

Ready To Schedule Your Free Clarity Session

My Coaching Experience

I am a Certified Life Coach & Guide through Transformation Life Coach Academy. I am currently on track to become accredited through the Association for Coaching (AC). I have received course training from the International Coaching Federation (ICF), Optimus Coaching Academy in the UK, and Julie Crémoux/Life Is Beautiful—NLP Master Practitioner through ANLP International CIC. I am dedicated to following coaching ethics and core competencies while remaining true to what makes me an excellent coach.

The education and mentorship I’m receiving are at the forefront of modern coach training. They combine philosophy, NLP, neuroscience, and positive psychology, applying research-backed tools and exercises.

As a coach, my education will never end. It is my responsibility to continue expanding my knowledge of this field so I can show up for you in the best possible way. Not only do I apply the tools and principles with my clients, but I am applying them to myself. Receiving therapy and coaching is a large part of my personal growth and life. I strive to practice what I teach personally.

FAQ’s

My coaching space is,
- A place to help you facilitate transformation and growth in your career and, therefore, life
- A comfortable space for you to be vulnerable and open about what is holding you back in your career, and take steps forward toward a new vision
- Science, NLP (neurolinguistic programming), Somatic, Self-reflection-based - to help you bridge the gap between where you are right now, and what you want next
- Observing past views and experiences, with the goal of moving you forward
- Asking questions to help you facilitate awareness and clarity
- Using tools and exercises to help support your growth
My coaching space is not,
- Therapy (no clinical support or diagnosis given )
- Scary or intimidating
As your partner in this process, I’m here to help guide you. The traits I possess, and my experience, allow me to show up for you so I can listen deeply, ask questions, challenge your beliefs that hold you back, and support you on your transformation journey.
This coaching process with me leans toward bringing more awareness to your life in the areas that don’t feel aligned, so you can find more clarity and joy. Those areas can be in your career or your personal life.
This is a space for me to listen, reflect, and hold space for you to make progress and achieve your goals. The hope is for you to begin to live fully in alignment with your values, bringing in more daily joy and less stress, purpose, and fulfillment.
If you desire results, real growth, and goal achievement, the best results are achieved through showing up to our sessions and chats between sessions fully, as well as the work you do outside of our time together in sessions. Your ongoing reflection practice and the action steps you take every day are key to your development. Lasting change comes from the effort you put in consistently, the responsibility you take for your actions and choices, and the eventual vulnerability and honesty you are willing to bring.
- Values & Strengths assessment + application & action
- Mindset reframing tools
- Somatic & Visualization Approaches
- Nervous System Regulation
- Tools for Structure, Organization & Time Management
- NLP Tools— helps you understand the stories running in the background of your mind—and gives you tools to rewrite them so you can move toward the life and work you want.
- Accountability practices
Absolutely not. Show up as you are, and where you are. Most people come to coaching feeling stuck, lost, unmotivated, and desire change, but they don’t always know where to begin, and what they need to grow. I will partner with you and we will peel back the layers to facilitate positive change in your life.
Therapy and coaching differ in many ways. Therapists are licensed counselors who can diagnose and treat mental illness. As a coach, I will not diagnose, nor directly treat (in the clinical sense) mental illness.
My coaching invites your past experiences but aims to bring you into your present and future with action steps and goals. When comparing coaching to therapy, most people appreciate knowing coaches like myself are always looking at how to move forward. Oftentimes, people have both a therapist and a coach.
YES! Coaches, photographers, purpose-driven businesses, creatives, visionaries…You are not alone anymore. Owning a business and figuring out all the details of being successful is a lonely place. Well, not anymore. I offer full support on your journey—from mindset coaching to consulting on marketing, business development, and communication. The goal is to help you create a business that feels like you. No more hustle. No more stuckness.