More Than A Career, A Life That Feels Like You.
My coaching goes beyond résumé building or job searching (though those will improve along the way). It’s focused on creating sustainable, transformational change, and growth.
You’re not just looking for a new job, or easy answers to why you feel lost, you’re thinking:
“I’m ready to re-imagine my current leadership role or entrepreneurial path, or pivot to a new career that feels like me. I want to focus on sustainable transformation (inside and out), realigning my career path with one that truly fits this chapter of my life.”
Career Transition and Leadership Coaching in Salt Lake City, Utah, and Globally.
Lead Your Next Chapter with Confidence, Ease, and Purpose
Hi! I’m Bern. (Bernadette)
Together, we create a path forward that reflects not just what you do for a living, but the life you want to live.
I help thoughtful, driven people navigate career transitions, step into leadership that reflects their next phase of growth, or create a less hustle-driven entrepreneurial path. This new path will finally feel aligned, fulfilling, and sustainable.
If you’ve been feeling it in your gut that something needs to change, but you don’t know how to get there, that's exactly what I help you do!
My clients come from many industries, including outdoor and creative fields, coaching, tech, wellness, education, non-profit, and professionals who lead with compassion.
Working with Bern has been genuinely transformative. Her coaching isn’t about pushing or pressuring; it’s about helping you reconnect to your core values in a really honest, grounded way. She creates a space where growth feels natural instead of forced, and where even big, intimidating goals start to feel simple and achievable.
I’m approaching things with more bravery and ease because I trust myself more, and that’s made a huge difference. Instead of feeling stuck or overwhelmed, I feel like I’m moving forward in my career with purpose and momentum.
— Andrew, Filmmaker, BC, Canada
The Bravely Rooted Client Journey
-
![]()
The Call
It’s Time For Change
This is the spark, the feeling that it’s time for change in your career (and life).
You feel icky about work. It’s now quite what you know you want. You want to change how you’re showing up as a leader, you think a career change or a pivot is the ticket, or you’re tired of grinding and hustling in your business.
You’re stuck in your head and caught in the cycle of overthinking, or wanting something different, but you’re unsure where to begin. You want your work to feel more like you without all “shoulds, need to’s, and have to’s”
Life outside of work would feel so much better if you connected more to your career.
Maybe you keep trying to figure it out on your own, or with the help of friends and family, but the needle is not moving, and you still feel stuck.
Whether you are in business for yourself, working for someone else, or in a different transition, we’ll focus on uncovering what you truly want, and I’ll help guide you toward getting it!
My coaching is about true transformation and alignment. It’s not directly about job-search tactics or resume help, but those aspects will definitely benefit too!
-
![]()
Self-discovery
Together, we explore who you are, and what could open up for you if you lead in alignment with what you value. Where together we answer, “What is no longer working, and what are you deeply craving instead?”
You begin to reconnect with what truly matters to you, not what society, your peers, or your past has told you success should look like.
We clarify what you want your work and life to feel like! Not as something rigid, but one that can evolve as you do.
Along the way, we gently uncover and reframe what has been shaping your choices and holding you back: procrastination, not taking action because it’s not perfect, self-doubt, self-criticism, and fear of change.
What if you didn’t feel like you had to earn rest?
The transformation:
From “I don’t really know what I want.”
→ To “I understand what matters to me and why.”From living in my head
→ To feeling confident when I make decisions.From measuring myself by productivity
→ To being just fine resting when you need it and fully enjoying your weekend -
![]()
Moving Forward, Intentionally
Clarity without action keeps us spinning.
Being productive without a plan that moves the needle keeps us exhausted.This is where insight turns into lived change.
We work with real-life moments, like how you respond to stress, how you make decisions, how you advocate for yourself (or don’t), and how you follow through when perfectionism, self-doubt, or procrastination tries to slow you down.
I teach you how to reflect and use tools in ways that will give you the clarity you’ve been desperate for.
This is compassionate accountability, where action is less about pressure and more about creating the values-aligned life you desperately want.
Each session ends with grounded, doable steps, not about forcing yourself to move faster, but about learning how to move forward more intentionally, rooted in self-trust rather than fear.
The transformation:
From waiting to feel ready
→ To moving forward even when I feel nervous.From overthinking every decision
→ To trusting myself more in the moment.From starting and stopping
→ To building steady, sustainable momentum.Between sessions, our ongoing connection offers space for support, integration, and reflection as real life unfolds.
-
![]()
Embodied Change
This is where the shift becomes who you are. Sustainable change and growth.
You’re no longer just thinking differently, you’re living differently. You’re moving from self-criticism to self-compassion. From proving your worth all the time to self-trust. From living in your head to leading from your whole self.
Change is embodied, no more starting and stopping. It shows up in how you make decisions and lead at work, how you speak to yourself, how you rest, how you take risks, and how you honor what matters most.
This is where your career and life begin to feel less like something you’re managing, and more like something you’re intentionally creating.
The transformation:
From seeking validation outside yourself
→ To trusting you own inner guidance.From proving your worth
→ To leading your life with self-respect.From being indecisive about your career path, value, or business decisions
→ To intentionally creating a clear path that feels like you
Client Testimonials
Work With Me.
Below, you will find three options for how we could partner.
Signature Career Transformation Program
Root & Rise Program
Wherever you are, my program will meet you there. It’s for people new to my coaching or people who keep coming back (some, for up to a year!)
Details
3 months, 6 sessions (for up to 12 weeks)
*After 12 weeks, if we would like to continue together, I have several options for continued support.
Each Session together is every other week and lasts 90 minutes over Zoom
In between sessions, we stick together! WhatsApp text and voice notes communication 5 days a week for check-ins, accountability, Q&A, coaching, and reflection.
The Process
Figure out what you want next without spinning or adding to overwhelm.
Move out of constant overthinking and finally get clear on what kind of work and life make sense for you now.Make decisions with confidence instead of second-guessing.
Learn how to trust your judgment, stop waiting for certainty, and move forward without needing everything to be perfect.Take action without burning yourself out.
Start making real changes with conversations, boundaries, experiments, and career moves in a way that feels intentional and sustainable.Stop letting fear, self-doubt, or procrastination run the show.
Work through the patterns that keep you stuck (perfectionism, people-pleasing, fear of getting it wrong) so they no longer dictate your choices.Build a career path that fits who you’re becoming.
Create forward momentum toward work that aligns with your values, strengths, and the life you actually want, not what you should want, not what others want for you.Enjoy the process of transitioning. Yes, we have fun while we do this work.
Investment
The investment for ongoing 1:1 coaching is $500 per month if billed monthly —minimum commitment is 3 months. If you pay in full before our first session, the cost is $1400 for three months.
Returning clients receive 10% off each month. If you refer someone who becomes a client, you’ll receive 20% off your first month.
Your Intro Clarity Session is complimentary, completely non-sales, judgment-free, and focused on helping you understand yourself and what is possible with our partnership. To help you get a sense of my coaching approach, I will spend about 15 minutes coaching you!
Even if you think you can’t afford coaching, I encourage you to experience your first free clarity session with me. I promise you will walk away with incredible clarity and insights. Link below.
Client Case Study
Day 1: “I was feeling scarcity around money, and my basic needs were not being met. I was ready to jump into something different (a career), but I was overwhelmed, fearful, and chaotic without a clear direction.”
Day 90: “I took a new job that meets my financial needs better and is more values-aligned. I also launched a small business, and instead of getting hung up on procrastination and perfectionism, I have been taking small but consistent steps in building that business, and feeling good about it!
- Misha /Moab, Utah
1:1 Coaching and Mentorship for Photographers Transitioning
For visionary, compassionate photographers, I combine mindset coaching with strategic mentoring to help you align this next chapter with your purpose and vision.
After graduating with a degree in photography in 2006, I have worked for over 25 yearsas a successful entrepreneur and marketing professional in the commercial photography field. I excel at guiding service-based businesses, creatives, and compassionate professionals, especially those with a connection to the outdoors.
I help you align your business branding, messaging, and marketing with the work you’re truly meant to do. I’m an expert communicator who helps you connect deeply with your niche clients and use language that naturally draws in more of the people you’re here to serve.
My work helps you turn your excitement and passion into a business or unique direction forward that feels authentic and successful, and photography skills that take you to the next level.
If any of these aspects sound like you, then we should talk!
You want to finally achieve your business goals, feel organized (but on your own terms), and move the needle in the right direction
You want to build confidence and skills, and figure out why what you’ve been trying is not working the way you desperately desire
You're open and willing to look at what might be going on below the surface or in your mind & body that is holding you back.
You want to attract more great clients who are a good fit
With me by your side, you will make more progress each day toward your goals, have more accountability in your life, and finally engage with the version of yourself and your business you’ve been desperate for.
Investment starts at $225 for a laser-focused single session. Since I offer custom programs to meet you where you’re at, and I’m open to discussing your financial needs, I discuss my rates and offerings at the end of our clarity call together — Only if you request it. Begin by scheduling your free clarity session, or visit my Photography Coaching specific website for more info.
“During my time with Bern, I discovered that I was struggling with feeling overwhelmed and stuck, especially around marketing my business and defining what success really means for me. Working with Bern has helped me shift my mindset. Not only about what success looks like, but also about my marketing strategy. She showed me that there are alternative, approachable ways to connect with my audience that feel authentic and attainable. For example, she helped me break down social media marketing into manageable steps and explore other marketing methods that better suit my strengths, which made the whole process feel less intimidating and more sustainable. As a result, I feel more confident, purposeful, and at ease in my journey, knowing that success doesn’t have to look one way and that I’m building a sustainable path that’s right for me.”
FAQ’s
-
My coaching space is,
A place to help you facilitate transformation and growth in your career and, therefore, life
A comfortable space for you to be vulnerable and open about what is holding you back in your career, and take steps forward toward a new vision
Science, NLP (neurolinguistic programming), Somatic, Self-reflection-based - to help you bridge the gap between where you are right now, and what you want next
Observing past views and experiences, with the goal of moving you forward
Asking questions to help you facilitate awareness and clarity
Using tools and exercises to help support your growth
My coaching space is not,
Therapy (no clinical support or diagnosis given )
Scary or intimidating
-
As your partner in this process, I’m here to help guide you. The traits I possess, and my experience, allow me to show up for you so I can listen deeply, ask questions, challenge your beliefs that hold you back, and support you on your transformation journey.
This coaching process with me leans toward bringing more awareness to your life in the areas that don’t feel aligned, so you can find more clarity and joy. Those areas can be in your career or your personal life.
This is a space for me to listen, reflect, and hold space for you to make progress and achieve your goals. The hope is for you to begin to live fully in alignment with your values, bringing in more daily joy and less stress, purpose, and fulfillment.
-
If you desire results, real growth, and goal achievement, the best results are achieved through showing up to our sessions and chats between sessions fully, as well as the work you do outside of our time together in sessions. Your ongoing reflection practice and the action steps you take every day are key to your development. Lasting change comes from the effort you put in consistently, the responsibility you take for your actions and choices, and the eventual vulnerability and honesty you are willing to bring.
-
Values & Strengths assessment + application & action
Mindset reframing tools
Somatic & Visualization Approaches
Nervous System Regulation
Tools for Structure, Organization & Time Management
NLP Tools— helps you understand the stories running in the background of your mind—and gives you tools to rewrite them so you can move toward the life and work you want.
Accountability practices
-
Absolutely not. Show up as you are, and where you are. Most people come to coaching feeling stuck, lost, unmotivated, and desire change, but they don’t always know where to begin, and what they need to grow. I will partner with you and we will peel back the layers to facilitate positive change in your life.
-
Therapy and coaching differ in many ways. Therapists are licensed counselors who can diagnose and treat mental illness. As a coach, I will not diagnose, nor directly treat (in the clinical sense) mental illness.
My coaching invites your past experiences but aims to bring you into your present and future with action steps and goals. When comparing coaching to therapy, most people appreciate knowing coaches like myself are always looking at how to move forward. Oftentimes, people have both a therapist and a coach.
-
YES! Coaches, photographers, purpose-driven businesses, creatives, visionaries…You are not alone anymore. Owning a business and figuring out all the details of success, and improving your skills, can be lonely and feel daunting. Well, not anymore. I offer full support on your journey: from mindset coaching to consulting on marketing, business development, communication, and upleveling your skills. The goal is to help you create this next chapter that feels like you. No more hustle. No more stuckness.
-
I don’t specialize in resume writing or job-search strategy, but I often support clients with these areas as part of our broader coaching work. This can include offering feedback on resumes and cover letters, helping refine language so it better reflects your values and goals, and exploring networking approaches that feel authentic to you. My focus is always on alignment and confidence, with these tools serving as support rather than the core of my work.
Newsletter
I would love to share ways for you to become the best version of yourself